So we all have different definitions of what a rough draft should look like...

I. INTRODUCTION

Aristotle said, “In political campaigns, every move is a form of communication. However, the art and act of campaigning is the most important way to communicate with voters. By successfully communicating and connecting with constituents, it is a surefire way to gain support and election. Politicians communicate in many ways. Taking a closer look, the goal politicians have in communicating is to persuade. “Campaigns are rhetorical exercises: attempts to persuade voters to view issues in the way the candidate wishes them to” (Riker, 4). All of us have seen successful and unsuccessful campaigns played out, no matter the magnitude. Whether it is a campaign for student body president, a local congressional campaign, or even a “most likely to succeed” nomination in the high school yearbook. Regardless of the size of the race, communication has an essential role in determining the success or failure of a race.

II. STAYING ON MESSAGE

Good communication in a campaign means staying on message. Knowing what to say no matter the question, no matter the source, no matter the crowd, is effective and winning communication.

            A. EXAMPLE

II. COMMUNICATIONS DIRECTOR

What supplements that is having a communications director

            B. EXAMPLE

III. ARE RHETORICS EVEN IMPORTANT IN POLITICS/CAMPAIGNS? 

             A. Example of phrasing of "fiscal cliff" 

IV. CONCLUSION